From the operators
Written by Rahul and Rohit — founders of Nisra, multi-unit Subway operators in San Diego. No theory. Just what we've lived, on our own phones, with our own customers.
Latest
A simple weekly-leak formula for multi-unit operators: what a missed call is actually worth, how many you're losing, and what the number looks like across a portfolio.
Read the postThe weekly leak
$8,064
walking out the door every week, before you answer a single one of them. Run the full ROI numbers →
Everything else
Phones ringing during the lunch rush with nobody picking up. Every unanswered call is a customer ordering somewhere else. How we went from 70% to 100% call capture — and what surprised us building it.
Catering 6 min readYour best catering customers didn't leave because they were unhappy — they left because nobody followed up. The exact 15/30/45/60-day sequence we run to win them back.
Reputation 4 min readReviews drive local ranking, clicks, and walk-ins. The three levers most operators miss — and how we went from 3.9 to 4.6 stars across our stores in six months.
ROI 6 min readThe weekly-leak formula: what a missed call is actually worth, how many you lose in a normal week, and why voicemail and call routing never get the money back.
Nothing filed under that yet — more coming.
Operator to operator
Fifteen minutes. We'll show you how Nisra works in our stores and what it would look like in yours.