N I S R A

From the operators

Operator perspectives.

Written by Rahul and Rohit — founders of Nisra, multi-unit Subway operators in San Diego. No theory. Just what we've lived.

Voice Rahul · May 2026 · 5 min read

Why 30% of Subway calls go unanswered — and what we did about it.

Phones ringing during the lunch rush with nobody picking up. Every unanswered call is a customer ordering somewhere else. How we went from 70% to 100% call capture — and what surprised us building it.

Catering Rohit · May 2026 · 6 min read

The $300 customer you're ignoring: catering reactivation for franchise operators.

Your best catering customers didn't leave because they were unhappy — they left because nobody followed up. The exact 15/30/45/60-day sequence we run to win them back.

Reputation Rahul · May 2026 · 4 min read

Google reviews are a growth engine. Most operators treat them like a chore.

Reviews drive local ranking, clicks, and walk-ins. The three levers most operators miss — and how we went from 3.9 to 4.6 stars across our stores in six months.

Run stores? Let's talk.

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